PENGUIN

AUDIOBOOKS

Product Innovation

Audiobooks have transformed the book world. But many readers don't like audiobooks, because they lack the interactivity of physical books and ebooks. So how do we make audiobooks more interactive? Introducing SAGE by Penguin, the Smart Audiobook Guided Experience. Using AI powered smart technology, listeners can learn new words, ask questions about characters or places in the book, save their favorite quotes and characters, record their thoughts, learn the definitions of certain words, hear quotes from the author, and answer book club style prompts.

Interactive Audiobook Listening Experience

THE RESEARCH

THE FEATURES

Sage is automatically enabled when the smart device detects the audiobook is a Penguin book. Listeners can interact with the book using these commands.

Author Commentary

Auto Pause

Book Club Prompt

Bookmark

Change Speed

Character Glossary

Comment

Dictionary

Favorite Character

Highlight

Keyword Search

Map

Object Glossary

Repeat

Rewind

Skip Ahead

SEE SAGE IN ACTION

Learning New Words (Dictionary)

Asking Questionsa About Characters (Character Glossary)

Hearing Quotes from the Author (Author Commentary)

Answering Book Club Prompts

THE WEBSITE

CREDITS

Art Direction: Krista Stanley (me)

Copywriting: Lauren Sitterly

Creative Brand Management: Cody Colvin