PENGUIN

AUDIOBOOKS

Product Innovation

Audiobooks have transformed the book world. But many readers don't like audiobooks, because they lack the interactivity of physical books and ebooks. So how do we make audiobooks more interactive? Introducing SAGE by Penguin, the Smart Audiobook Guided Experience. Using AI powered smart technology, listeners can learn new words, ask questions about characters or places in the book, save their favorite quotes and characters, record their thoughts, learn the definitions of certain words, hear quotes from the author, and answer book club style prompts.

Interactive Audiobook Listening Experience

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THE RESEARCH

THE FEATURES

Sage is automatically enabled when the smart device detects the audiobook is a Penguin book. Listeners can interact with the book using these commands.

Author Commentary

At certain points in the book, the listener can choose to hear the author's commentary.

SAGE, what does the author have to say about this chapter?

AUTHOR COMMENTARY

SAGE automatically pauses the audiobook when the listener starts speaking to SAGE or another person.

Auto Pause

AUTO PAUSE

SAGE, what's the book club prompt for this chapter?

Book Club Prompt

At the end of each chapter, the listener can answer a book club style prompt.

BOOK CLUB PROMPT

SAGE, add a bookmark here.

Bookmark

The listener can bookmark a passage and view it in their Penguin account.

BOOKMARK

BOOKMARK

BOOKMARK

SAGE, play The Hitchhiker's Guide to the Galaxy at double speed.

Change Speed

The listener can ask SAGE to change the speed of the audiobook's narration.

BOOKMARK

CHANGE SPEED

CHANGE SPEED

SAGE, who is Zaphod Beeblebrox again?

Character Glossary

The listener can ask SAGE to remind them of who a character is.

CHARACTER GLOSSARY

SAGE, I'd like to add a comment on this passage.

Comment

The listener can comment on a passage and view their comments in their Penguin account.

COMMENT

SAGE, what does gourmand mean?

Dictionary

The listener can ask SAGE what a word means.

DICTIONARY

SAGE, remember Marvin as a favorite character because I like what he said...

Favorite Character

The listener can ask SAGE to save their favorite characters to their Penguin account.

FAVORITE CHARACTER

SAGE, highlight that last bit starting at I don't want to die now.

Highlight

The listener can ask SAGE to highlight a passage and view it in their penguin account.

HIGHLIGHT

HIGHLIGHT

SAGE, go back to the lest mention of Trillian.

Keyword Search

The listener can ask SAGE to search for a certain point in the book using a keyword.

KEYWORD SEARCH

SAGE, where is Betelgeuse Five in relation to Earth?

Map

The listener can ask SAGE where a location in the book is in relation to another.

MAP

SAGE, what is a Babel fish?

Object Glossary

The listener can ask SAGE what an object is or what an object means in the book.

OBJECT GLOSSARY

SAGE, repeat the last minute.

Repeat

The listener can ask SAGE to repeat the last sentence or a specific amount of time.

REPEAT

REPEAT

SAGE, rewind to the beginning of chapter 3.

Rewind

The listener can go back to a previous chapter or timestamp.

REWIND

SAGE, skip ahead to the next chapter.

Skip Ahead

The listener can skip ahead to a future chapter or timestamp.

SKIP AHEAD

SEE SAGE IN ACTION

Learning New Words (Dictionary)

Asking Questionsa About Characters (Character Glossary)

Hearing Quotes from the Author (Author Commentary)

Answering Book Club Prompts

THE WEBSITE

CREDITS

Art Direction: Krista Stanley (me)

Copywriting: Lauren Sitterly

Creative Brand Management: Cody Colvin