Speedo is not a brand designed for the casual, hang-out-at-the-beach swimmer. It is a brand for competitive swimmers. It's for racers. It's for champions. But, becoming a champion doesn't happen overnight. It takes hard work and dedication to the sport. Speedo helps along the way by designing a swimsuit that truly is Suited for Speed.

SPEEDO

Integrated Campaign

PRINT

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Print ads will be published in Splash Magazine (which is included as part of every USA Swimming membership) and Swimmer Magazine (which is included as part of  every US Masters Swimming membership.)

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OUT OF HOME

Billboards placed inside and outside of high traffic pools, and pools used for televised swimming competitions.

SWIM CAPS

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PRODUCT TAGS

CREDITS

Art Direction: Krista Stanley (me)

Copywriting: Rachel Curry