Speedo is not a brand designed for the casual, hang-out-at-the-beach swimmer. It is a brand for competitive swimmers. It's for racers. It's for champions. But, becoming a champion doesn't happen overnight. It takes hard work and dedication to the sport. Speedo helps along the way by designing a swimsuit that truly is Suited for Speed.
Print ads will be published in Splash Magazine (which is included as part of every USA Swimming membership) and Swimmer Magazine (which is included as part of every US Masters Swimming membership.)
OUT OF HOME
Billboards placed inside and outside of high traffic pools, and pools used for televised swimming competitions.
Art Direction: Krista Stanley (me)
Copywriting: Rachel Curry