Minor League Baseball players aren't superstars. They typically make minimum wage. They don't play for money or fame. They play for the chance to make it big in the future. And because they love baseball. People love to cheer on the underdogs. Minor League Baseball players are all underdogs and dreamers. Let's root for the dreamers. Let's root for men who play not for the money, not for the fame, but for the love of the game.

MINOR LEAGUE

BASEBALL

Integrated Campaign

PRINT

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OUT OF HOME

TICKETS

AUTOGRAPHED BASEBALLS

CREDITS

Art Direction: Krista Stanley (me)

Copywriting: Lauren Sitterly

Strategy: Severin Didriksen