Rewards
That Rock

Cracker Barrel wanted to launch rockin' new rewards program. And they wanted a lot of sign ups fast. So we enlisted the biggest new rockstar out there as our spokeswoman — Dolly Parton, who just so happened to be releasing her new Rockstar album around the same time. With the help of Dolly, we made Cracker Barrel's guests feel like rockstars every time they used their rewards. Because at Cracker Barrel, everyone gets the rockstar treatment — just like Dolly.

Client: Cracker Barrel
Agency: Dentsu Creative
AD: Krista Stanley
CW: Lauren Sitterly
Jr AD: Moira Vigne
Jr CW: Carli Mathias
CDs: Nako Okubo, Brianna Delphey
ECDs: Michael Straznickas, Dave Reger

We launched Rewards That Rock with a trailer that teased our big new rewards program. And, of course, our big new rockstar spokeswoman.